First, cream shoe polish is easier to apply. Second, the advanced formula used in the Cole Haan Shoe Cream Polish makes it easy to achieve a high shine in a fraction of the time it would take using traditional paste shoe polish. Third, Cole Haan’s Black and Brown Shoe Cream Polishes both contain dyes and pigments to give the re-coloring ability and the coverage normally only found in high end paste shoe polish. In this generation of Cole Haan’s Shoe Cream, not only has performance increased but the product is more environmentally friendly by reducing the level of volatile organic compounds (VOC) in the formula by 10% from the previous version. Using this product is easy: Clean the shoe with a soft clean cloth. Apply the shoe cream in a circular motion with the Cole Haan Dauber brush. Allow the polish to dry and then buff to a shine with the Cole Haan Buffing Brush (small shoe brush).
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