COLE HAAN STEPS INTO SUMMER WITH A NEW
MODELS: MAN’S BEST FRIEND
Cole Haan launches campaign in partnership with The Good Dog Foundation
New York, NY – May 8, 2014 – Cole Haan, the iconic American designer and retailer, announces the launch of its Dog Days of Summer campaign in partnership with The Good Dog Foundation, a non-profit organization that promotes the use of animal-assisted therapy using its certified therapy dog teams.
Cole Haan enlisted a few furry canine friends from The Good Dog Foundation to play starring roles in its summer campaign. From Coco, a Yorkshire Terrier perched upon an upside down top hat, to Emma and Finn, two Mini Whoodles outfitted in white and blue polka dot bows, the dogs are shown alongside select pieces from Cole Haan’s men’s pre-fall collection.
“We at Good Dog, the leader in certified animal-assisted therapy, are thrilled to partner with Cole Haan, the leader in shoes, bags, and finishing touches for people who want to make a difference,” said Rachel McPherson, Founder and Executive Director of The Good Dog Foundation. “We applaud Cole Haan’s support of the life-changing work of certified Good Dog teams as they provide therapy services for people in need.”
The campaign will feature Cole Haan styles including the LunarGrand Perforated Plain Toe ($248), LunarGrand Chukka ($248), Jasper Mesh Ox ($148), Grant Canoe Penny ($148), and LunarGrand Plain Toe in Black Patent ($228).
The campaign debuts online at ColeHaan.com and on Cole Haan’s social platforms on May 8, 2014. Product displayed in the campaign is available at Colehaan.com and Cole Haan stores.
About Cole Haan:
Cole Haan LLC, with its Global Creative Center in New York City, is an iconic American designer and retailer of premium men’s and women’s footwear and bags, outerwear, eyewear and accessories with a commitment to craftsmanship, timeless style and design innovation. For more information, visit colehaan.com and follow @colehaan.
About The Good Dog Foundation:
THE GOOD DOG FOUNDATION is a 501(c)(3) nonprofit organization founded in 1998 to promote the use of animal-assisted therapy. Good Dog's mission is to elevate the stature and promote society's understanding of the therapeutic value of the human-animal bond. This is accomplished through the use of professionally-trained and supervised volunteer teams who work to aid the healing process in humans and enhance clients' quality of life. Good Dog provides therapy dog services to people in health care, social service, educational and community facilities in New York, New Jersey, Connecticut and Massachusetts, and at disaster sites around the country. Its highly-trained and fully-certified volunteer teams each consist of a human handler and therapy dog. These teams offer exceptional healing services free of charge. Good Dog also advances research and promotes awareness about the benefits of the human-animal bond. To learn more about The Good Dog Foundation, visit www.thegooddogfoundation.org.